Helping Google celebrate the amazing low-light shooting capabilities of the Pixel 3 smart phone.
In the lead up to the 2019 Coachella Music Festival, Google partnered with Childish Gambino to come up with a fully immersive sound and light experience. This would be open to the public during the festival with the purpose of allowing patrons to experience the low-light camera capabilities of the new Pixel 3 phone.
In order to make sure the low light shooting capabilities of the Pixel 3’s camera came to life on video, Google needed a compelling way to capture this experience. The challenge was how could we show the ability of this awesome technology in a room that was near pitch-black to the eye and yet showed off the incredible attention to detail in its construction.
With strict boundary lines around the entire space, this was no easy feat. Coupled with no prior scouting of the location, we had to be ready for anything. Our team meticulously shot through every detail of the experience and eventually worked with Gambino’s own sound designer to create a custom track for the film. This brought the whole film together and brought online viewers as close to the real-life experience as possible.
At the end of the experience each visitor had a photo taken which was posted to social channels with a call to action to find out more about the Pixel 3. Over the course of Coachella over thousands festival goers experienced the installation with many of them posting pictures to their social channels.
The video was fed through both Google and Pixel's networks, sparking the hashtag #brighterinthedark.