Introductory Title to Project

Creating the new face of a global trade organisation that’s disrupting the way the world does business

Project:

Peppol: Global Re-brand

Client:

Peppol

Services:

Brand Strategy, Branding and Visual Identity, Creative Direction. Design, Content Creation

Summary text for the project scope

Knowledge and insight

Race and classical music elitism

Read more on this topic to understand why as well as making incredible music, Sheku is doing something really valuable for the wider community and inspiring new audiences to discover this genre. 

THE BRIEF:

Decca wanted something that engaged the traditional classical audience.

They also wanted it to be fresh enough to engage the younger generation of Sheku fans. A delicate balance.
They also wanted something “different” to any other classical music video. 

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performance

Since launch we have grown exponentially

6%

TV ADS

10%

MARKETING

84%

WEBSITES
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We decided to bring everything in closer…to immerse the audience in the performance

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xxxxxx

30s
TV AD
60s
ONLINE VIDEO
20s
RADIO AD
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Black Paint did an amazing job. From concept through to delivery, they were open collaborative and delivered stills and video that surpassed my expectation. They were also great on the shoot and despite an ambitious schedule considering they only had 5 hours with the artist, made everyone feel relaxed, especially Sheku feel relaxed. This is why the performance they captured feels so authentic. We look forward to working with them again.

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The best piece of content Decca has ever produced.

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01/03
01/03

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