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An industry growing up to the value of marketing.
Knowledge and insight
Race and classical music elitism
Read more on this topic to understand why as well as making incredible music, Sheku is doing something really valuable for the wider community and inspiring new audiences to discover this genre.
THE BRIEF:
Decca wanted something that engaged the traditional classical audience.
They also wanted it to be fresh enough to engage the younger generation of Sheku fans. A delicate balance.
They also wanted something “different” to any other classical music video.
performance
Since launch we have grown exponentially
6%
10%
84%
We decided to bring everything in closer…to immerse the audience in the performance
xxxxxx
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Black Paint did an amazing job. From concept through to delivery, they were open collaborative and delivered stills and video that surpassed my expectation. They were also great on the shoot and despite an ambitious schedule considering they only had 5 hours with the artist, made everyone feel relaxed, especially Sheku feel relaxed. This is why the performance they captured feels so authentic. We look forward to working with them again.
The best piece of content Decca has ever produced.
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THIS ONE'S A H3
AND HERE'S A H4
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- List item 1
- Another list item
- And another one
- Guess what I am? I'm a list item
- Same here
- You keep saying so, Kevin, but I doubt it
- Dare to say that out of the ul?
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THIS ONE'S A H3
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